NEBA-Schnuppertage 2013-2015

Exceptional media coverage of the “NEBA-Schnuppertage”, an Austrian wide awareness project for young people at risk of labor exclusion

Client: Ministry of Social Affairs – Service

Industry / Sector: Public sector & Government / Integration of disabled people in the labour markt

Project in Austria, 2013

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Objectives

Extend the pool of companies collaborating with the NEBA-network
Give young people with risk of social exclusion the chance to establish a first and successful contact with private sector companies
Promote the capabilities & the potential of young people with handicaps and/or risk of social exclusion among the private sector
Position the extensive service portfolio of the Federal Ministry of Social Affairs Service through strategic partnerships and targeted PR

Services

Concept development for the Austrianwide initiative ; creation & production of all communication materials (web, print, banner, video)
Management of the entire B2B campaign: search, contracting and contact for all participating companies,
Throughout project management: event management, logistics, communication with all stakeholders and reporting
Media relations: PR strategy development & implementation , development of media partnerships, organization of two press conferences, one with the presence of the Austrian minister of Work & Social Affairs Rudolf Hundstorfer

Results

Achievement of more than 650 „taster days“, enabling young people to try more than 90 different job profiles in all Austria
Initiative was covered more than 140 times in premium media ( TV, print, radio, und online-media)
Increased awareness of the NEBA brand and offer in targeted media and among the general public
Due to the great results this special initiative is continued in 2014 and again managed by CM Creative

Client testimonial

Dr. Schuster - Head of the Austrian Federal Ministry of Social Affairs – Service:
“The amount of the job taster days for disadvantaged young people totaling 660 in all Austria exceeded our expectations by far; also the coverage in the media was more than gratifying for us.”

Rudolf Hundstorfer - Austrian Minister of Work and Social Affairs:
“The first edition of the “NEBA-Schnuppertage”, a public awareness campaign conceived and implemented by CM Creative on behalf of the Austrian Federal Ministry of Social Affairs, has been a throughout success. Due to that reason the initiative should be continued in 2014”

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NEBA-Schnuppertage 2013-2015

Objectives

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