Atos 360º Campaign @ MWC 2012

Atos achieves effective differentiation through video productions & live projections at the MWC 2012

Client: Atos Global

Industry / Sector: Telecom & Media / Smart Mobility, Cloud Computing, New Media, Big Data, BSS, OSS, MVNOs, Charging & Billing, LTE

Project in Spain/Global, 2012

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Objectives

Increase ROI of the participation in MWC 2012
Acquisition of new customers, media and partner leads
Intensify current customers relationships
Convert the local achievements of the Atos Origin-markets into global news through a focused, worldwide PR program

Services

Design of an exclusive 75 sqm booth with two separate closed meeting spaces for up to 6 people, additional open meeting space, a video wall and three large plasma screens
Creation of a personalized online lead management platform
Coordination of a daily program of solution sessions targeting global campaigns
Creation and coordination of a multilingual PR-program: on site interviews with premium media and constant presence in social media.
Production of 6 solution sessions video clips and film documentary
MWC product video production including 3D-logo-animation, final cut/animation, music, color correction and editing
Concept development and production of VJ projections during the whole fair

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