YouAppi @ MWC 2018

Client: YouAppi

Industry / Sector: IT / Mobile Advertising

Project in Spain, 2018

Project explorer

Fair city and year: MWC, Barcelona, 2018
Stand size: 40,5 sqm
Zoning / Distribution: Inspired with New York roof gardens we have created a creative, modern but elegant, open and cozy space.The space is distributed into two lounge meeting zones on the left and on the right, each accommodating up to 12 – 14 pax, furnished with two customized spacious sofas in grey laminated wood and cushions dressed in soft black fabric matching custom designed sitting puffs in the shape of a stone .A further design features is a modern cottage like storage room, built in real black wood with a metal frame in the front sustaining shining plexi graphics reflecting a New York skyline from the back. The storage opens towards the reception, a slick and minimalistic element that invites visitors to join the space for a meeting or for 2 x 200 pax parties held at the second and third day of the fair.A big eye catcher of the booth is the 6x2 m large LED screen playing video loops as a billboard on the top of the city skyline graphics placed on the walls. Custom-made bulbs chain simulate a feeling of sitting at a rooftop place in New York while closing the business deal.
Stand features and services:
  • Open and fluent space distributed in two big but cozy meeting lounge areas
  • Modern, stylish, funky look
  • Custom made lounge furniture: comfortable sofas in grey laminate and black soft textile and custom-designed stone-shaped puffs
  • Slick and minimalistic reception in black spray painted and grey laminated wood

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