Grup21 - Contemporary music without boundaries

Grup 21 gains new audiences & partners through innovative concert series and PR

Client: Grup21 - Contemporary classical music without boundaries

Industry / Sector: Tourism & Culture / Contemporary Music Concerts

Project in Spain, 2009-2010

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Objectives

Facilitate communication with a worldwide audience (composers, performers and the general public) through live-online-streaming and live-chats before and during live-concerts
Positioning of Grup 21 "Contemporary Classical Music without boundaries" as a reference within the contemporary music sector

Services

Strategic consultancy to gain new target audiences, especially among the young generation
Creation of the concept "Contemporary music without barriers" and posterior fusion with other cultural disciplines. Creation of three different concert types: music & film, music & poetry and music & live visuals.
Implementation of a cross-media 360º PR campaign including traditional communication, online campaigns, interactive online contests, video productions and affiliate marketing activities

Client testimonial

Peter John Bacchus, composer und Grup21-musical conductor:
"Thanks to CM Creative we could increase the value of contemporary music through fusion with other disciplines."

Barcelona HQ
+34 93 453 55 60
Vienna
+43 1 293 47 19
Lisbon
+351 212 400 004

Grup21 - Contemporary music without boundaries

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