Cross Marketing Cooperation for Region of Tyrol

Visitor increase for Tirol through a cross marketing campaign in Holland

Client: Tyrol Tourism. Cooperation Partner: Duijvestein Winterstport (Holland)

Industry / Sector: Tourism & Culture / Destination marketing

Project in Holland, 2011-2013

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Objectives

Maximize the client's visibility in the destination markets by establishing a marketing cooperation with a local partner who has a similar target audience
Develop a creative campaign with a maximum reach and minimum costs, establishing a win-to-win situation for both partners
Benefit from the trusted marcom channels of the cooperation partner

Propose a list of prospective partners in the destination countries and negotiate a win-to-win agreement between partners
Supervise the compliance of all actions and timeline of the agreement
Support the logistical & production process by designing of communication material, positioning advertising material in partner's shops, setting up an online or offline raffle, creating a social media campaign etc.

The selected partner, a popular chain of winter-sport-stores in Holland, Duijvestein, has been collaborating for the third ongoing year with the campaign
A large amount of customers participated in the raffle, with a high rate of people accepting to receive the newsletter
Driving traffic to the client's and partner's website coming from the online raffle landing page and increase of unique visitors during the campaign
Increase of fans and likes in the social media channels from both partners