Atos Direct Mailing - Key to transformation
Emotional B2B direct mailing campaign for Atos reinforces customer relationships
Client: Atos Global
Industry / Sector: Telecom & Media / Smart Mobility, Cloud Computing, New Media, Big Data, BSS, OSS, MVNOs, Charging & Billing, LTE
Project in Global, 2012
Project explorer
Objectives
- Creation of an original packaging and distribution of sales materials to premium customers in 25 markets in Europe & LATAM
- Creation of an emotional B2B-campaign, with easy measurable and comparable results
- Implementation of a global marketing pilot project to improve the collaboration between country-offices
English (UK) 
Deutsch (DE) 
Español (ES) 
