Yxaiio Pheromones 2008-2011

An exceptional media coverage assures Yxaiio´s market penetration in Europe

Client: Yxaiio

Industry / Sector: FMCG / Beverage industry

Project in Austria & Spain, 2008-2011

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Objectives

Create a brand with glamorous lifestyle and the Ibiza party spirit
Penetrate the FMCG/ beverages market with an innovative strategy and limited budget
License the public sale with a unique communications and marketing model around the world

Results

Selling of 700.000 cans of Yxaiio in the first 2 ½ years in Spain.
Selling of 50.000 cans of Yxaiio via the online shop
Presence in the most important night clubs in Spain
150 press clippings in top-media: TV, print, radio. Great online coverage
Achievement of the European Beverage Innovation Award
"Export" of the Spanish brand with Austrian origins, to the whole world, selling licenses in Chile, Portugal and Mexico. Closing of a single trader for entire Spain

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