YouAppi @ MWC 2016
Client: YouAppi
Industry / Sector: IT / Mobile advertising
Project in Spain, 2016
Project explorer
Fair city and year: MWC, Barcelona, 2016
Stand size: 9 sqm
Zoning / Distribution: Small space brought to its highest potential: 4,5m high walls and retro-illuminated top to maximize visibility. Space division determined by flooring color: black & white. Half part of the stand dedicated to bar-reception for up to 4 pax & storage element and the other half with lounge seating for up to additional 4 pax.
Stand features and services:
- High quality laminate finishing with black and white glossy materials.
- Color contrast: black & white dialect.
- Retroilluminated reception front & upper cube with logo facing aisle.
- Design lounge furniture and custom-built bar/reception element & corner table.
- Slick integration of Screen in glossy laminate wall.
Client testimonial
Jennifer Shambroom, CMO @YouAppi:
"Our team at YouAppi, selected CM Creative because we felt they had the best design and the most creative options available for a small 9 sqm booth and really maximize the space available with efficient use of space for having 24 sales people handing the booth."
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