Tiching on tour campaign, 2013-2015

Client: Tiching

Industry / Sector: Internet Business & E-Commerce / Internet Business & E-Commerce | Online-platform for the education industry

Project in Spain/LATAM, 2013-2015

Project explorer

Objectives

To be a reference in the educational sector
To consolidate as a pioneer in offer of rich-media teaching and educational resources
To achieve 1.000.000 registered users at the end of 2014
To establish Tiching as a strong brand , creating an attractive new-user experience
To reach a big media coverage and a viral effect among the school collective
To generate interesting content for different communication channels
To satisfy the current investors and close new strategic deals with partners in the target markets

Creation of a partnership program attracting target institutions in the educational sector
Search and capture new partners for the Spanish market – (Pilot program) Creation, negotiation and conclusion of partnership agreements with target institutions
Conversion of educational material into interactive game APPS (Creation, Design and Programming)
Development of further communication materials, according to each agreement, and throughout project management