mSensis new corporate identity, 2012-2013

Client: mSensis

Industry / Sector: IT / IT/Software developer

Project in Greece, 2012-2013

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Objectives

Develop a new corporate identity that fully represents the company’s new philosophy and strategy
Define a visual communication strategy under a global perspective
Create a new website structure and layout to be used as a marcom tool

Results

Effective umbrella brand structure with a fully integrated product identity within the company’s global strategy
Product communication fully integrated with the business strategy
Long-term cost-effectiveness through a pack of communication materials - including stationary templates up to product keyvisuals - defined and planned for easy use and fast production
Website as a virtual business card and company window showcase.

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