LHS/ Ericsson Global Convention
Strategic customer event to formalize the integration of two Telco market leaders
Client: LHS Telekommunikation
Industry / Sector: Telecom & Media / Charging & Billing
Project in Austria/Global, 2010
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Objectives
- Organize the last global customer event for LHS prior to their full integration into Ericsson.
- Motivate existing customers to continue collaborating with the company in spite of structural and organizational changes.
- Present the company's vision of the immediate and middle-term future prospects.
- Give proof of the high professionalism of the marketing team to organize a high end event for their most important customers.
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