Atos «Take Off» Smart Mobility Campaign 2014

Client: Atos

Industry / Sector: Telecom & Media Tourism & Culture Financial Services Manufacturing & Retail Healthcare / 9 sectors: automotive, energy & utilities, healthcare, telecom & media, finance & banking, tourism, retail, public administration

Project in Austria & Switzerland, 2014

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Objectives

Generation of 20 qualified leads (=registration in the landing page and/or customer meeting with an Atos specialist on this topic)
Step into the Business Units where Atos has currently limited presence (Marketing, Logistik, Sale,…), and follow up on these new customer relationships
Positioning of Atos as the leading partner in the mobilization of business processes
Follow up of clients, who are still not active but want to become active in the Smart Mobility topic in the following 12 months

Services

Creation of the concept of the campaign: Take Off (“Heben Sie Ab”) and integration of the concept in all campaign materials
Specific content creation for all the participating industries – how to adapt Smart Mobility to each industry
Creation and production of a campaign micro site, Smart Mobility Brochure, Printed and online invitation, emailing templates, campaign flyer and other communication materials
Emailing campaign to 1.000 key accounts in Austria & Switzerland to drive traffic to the landing page
Production of a customized briefcase with an Atos branded quadrocopter, main element of the direct mailing sent to the first 100 registrations on landing page
Implementation of further communication activities: telemarketing support, campaign - follow up and results reporting

Barcelona HQ
+34 93 453 55 60
Vienna
+43 1 293 47 19
Lisbon
+351 212 400 004

Atos «Take Off» Smart Mobility Campaign 2014

Objectives

Services

Results

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